Marketing & Sales Development

The purpose of Marketing & Sales Development is to provide a quick and sustainable boost to your sales and marketing efforts. We help you develop marketing action plans that work. Your business becomes more stable and profitable through improved marketing. This service gets you on the fast track to finding more new clients.

The Process: We assess your current marketing efforts and the results you have experienced. We review your beliefs about marketing and find the hidden reasons certain beliefs may be holding you back. We use methods to reframe your marketing mindset into a positive belief that increases marketing activity and results dramatically.

We help you focus on your ideal client and target market. Having a complete understanding of your unique selling position and your target market’s issues will generate more interest in your business.

You will become familiar with the special language of marketing and the steps involved in being an effective marketing professional. We help you learn to speak in a new way to prospect more effectively, gain people’s trust, and demonstrate that you are the person to solve their problem. There are seven steps to getting better results as an improved marketer. These steps are included in our program Fast Track to More Clients:

• Marketing Ball – The Game of Marketing
• Marketing Mindset – The Inner Game of Marketing
• Marketing Syntax – The Language of Marketing
• Core Marketing Message – The Value of Marketing
• Marketing Information – The Currency of Marketing
• Marketing Strategies – The How To of Marketing
• Marketing Action Plans – The Structure of Marketing

We also use Marketing Action Groups to help clients solidify their marketing efforts. Marketing Action Groups help members realize more results by staying accountable to their marketing action plan.

The Results: Your marketing action plan will guide your marketing activities, increase your exposure to your target market, and increase awareness of your business. Through improved marketing, closing sales will be easier and more successful.

The Structure: Fast Track to More Clients meets in seven weekly tele-seminars. Each ninety-minute tele-seminar is recorded so if you miss a session you can listen to it later online. Weekly reporting of marketing plans and efforts keeps participants accountable to their goals.

Marketing Action Groups meet for ninety-minute tele-seminars over eight bi-weekly sessions. Each member identifies their marketing action plan to the group and reports in at each session on their activities. Members give and received feedback to stay on track.

To better understand how we can help you develop marketing action plans that work, ask for our free More Clients Start Up Kit.

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