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Evaluations
Recommended Reading
Marketing Plan for the Service Professional
Competitive Advantage - Personal Leadership Assessment
1 — Not at all like me
2 — Like me on occasion
3 — Like me most of the time
4 — Like me all the time
|
1-2-3-4 |
I make decisions easily |
|
I exercise initiative in all areas
of my life |
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I have a laser like focus for my
life goals |
|
I understand people and enjoy working
with others |
|
I have the knowledge and skill to
achieve any goal I choose |
|
I have written plans with deadlines
for my major life priorities |
|
I believe other people see me as
an achiever |
|
I listen well and understand the
other person’s point of view |
|
I have a burning desire to achieve |
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I always feel confident that what
I decide to do is right for me |
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I consider myself a success |
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I have supreme self-confidence in
my ability to succeed |
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I can express myself well to both
large and small groups |
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I live my life with family, career,
health, social and ethical balance |
|
I am accountable for my actions and
results |
|
I have unshakeable determination
to succeed |
|
TOTAL: |
|
60 -64 |
Excellent |
You are well on your way to achieving
your goals |
55 - 59 |
Good |
With additional help, you could achieve
much more |
50 - 54 |
Average |
Do you ever ask yourself ‘is
this worth it?’ If so, you know you have not reached your
full potential |
45 – 49 |
Fair |
Increasing tension and stress is
probably limiting your performance |
44 or less |
Poor |
Let’s talk soon, struggling
isn’t fun |
Competitive Advantage — Teamwork Assessment
1 — Not at all like our team
2 — Like our team on occasion
3 — Like our team most of the time
4 — Like our team all the time
|
1-2-3-4 |
Our team knows where we are going |
|
Our team knows how to get where we
want to go |
|
Our team is not stuck in old issues
and behaviors |
|
Our team never strays from the objective |
|
Our team members trust each other |
|
Our team has all the resources needed |
|
Our team executes plans well |
|
Our team members really care about
moving forward |
|
Our team makes decisions after considering
everyone’s opinion |
|
Our team solves problems by first
defining the problem and looking for root causes of the problem |
|
Our team is free from conflict |
|
Our team has a ‘code’ that
all members fully understand, support and follow in their actions
while on the team |
|
Our team handles conflicts well by
being accommodating and compromising to others point of view |
|
Our team communicates well |
|
Our team members receive and give
feedback to other members that help them perform better |
|
Our team is recognized by others
as a high performing team |
|
TOTAL: |
|
60 -64 |
Excellent |
You are well on your way to achieving
team goals |
55 - 59 |
Good |
With additional help, your team could
achieve much more |
50 - 54 |
Average |
Your team is probably struggling
due to communication and direction issues |
45 – 49 |
Fair |
Your team is probably experiencing
conflicts that are detrimental to achieving results |
44 or less |
Poor |
Team performance is low, results
if any, come from individual effort |
Strategic Planning Assessment
1 — Not at all like our business
2 — Like our business on occasion
3 — Like our business most of the time
4 — Like our business all the time
|
1-2-3-4 |
You know and measure the key result
areas for your business to be successful |
|
Your bottom line is on target with
your expectations |
|
You know the current business environment
well |
|
You know and have good relationships
with customers |
|
You know and have good relationships
with suppliers |
|
You know the competition and what
differentiates your business |
|
Your CORE processes are leading the
industry |
|
You have a forecast for the future
of your business and industry that you believe to be accurate |
|
Your organization chart is somewhat
flat with direct lines of communication to everyone in the business |
|
Your employees know their job and
where they fit in |
|
Your communication and information
sharing systems are working well |
|
Your decision making and authorization
systems are working well |
|
Your have a core ideology and vision
for the future that everyone in your organization supports |
|
Your organization has a goal setting
system that everyone participates in |
|
Your organization has good to great
morale and job satisfaction |
|
Your customer satisfaction is high |
|
Your organization’s culture
is what you believe to be very good |
|
Your current strategic plan is accurate
and is being used effectively to make day-to-day decisions |
|
Total: |
|
60 -64 |
Excellent |
You are well on your way to achieving
the results you want |
51 - 59 |
Good |
With additional help, your business
could achieve much more |
45 - 50 |
Average |
Your business has some gaps in performance
and you want your business to achieve more |
38 – 44 |
Fair |
Your business probably lacks sufficient
new business to maintain adequate cash flow |
37 or less |
Poor |
Your business is not an industry
leader and you are losing business to the competition |
Recommended Reading
- Becoming a Category of One: How Extraordinary Companies Transcend Commodity
and Defy Comparison by Joe Calloway
- Bringing Out the Best in People by Aubry Daniels
- Built to Last: Successful Habits of Visionary Companies by Jim
Collins, Jerry I. Porras
- Business Sense: Exercising Management's Five Freedoms by Dan Thomas
- Competitive Strategy: Techniques for Analyzing Industries and Competitors
by Michael Porter
- Customer-Centered Growth: Five Proven Strategies for Building Competitive
Advantage by Richard Whiteley and Diane Hessan
- Every Business is a Growth Business: How Your Company Can Prosper
Year After Year by Ram Charan and Noel Tichy
- Execution: The Discipline of Getting Things Done by Larry Bossidy
and Ram Charan
- Good to Great: Why Some Companies Make the Leap... and Others Don't
by Jim Collins
- It's the Big That Eat the Small...It's the Fast That Eat the Slow:
How to Use Speed as a Competitive Tool in Business by Jason Jennings & Laurence
Haughton
- Maximum Success : Changing the 12 Behavior Patterns That Keep You
From Getting Ahead by James Waldroop, Ph.D. & Timothy Butler, Ph.D.
- The Balanced Scorecard: Translating Strategy into Action by Robert
Kaplan and David Norton
- The Business Coach: A Game Plan for the New Work Environment by James
Doyle
- The End of Advertising as We Know It by Sergio Zyman
- The Fifth Discipline by Peter Senge
- The Great Game of Business by Jack Stark
- The Strategy-Focused Organization: How Balanced Scorecard Companies
Thrive in the New Business Environment by Robert S. Kaplan and David
P. Norton
- Turned On by Dow and Cook
- What Customers Value Most by Stanley Brown
- Your Marketing Sucks by Mark Stevens
Marketing Plan for the Service Professional
This comprehensive marketing manual contains everything you need to
attract more clients to your professional service business. The manual
includes a 23 chapter text with hands-on action plans, audio tutorials,
articles, marketing discussion group, and many additional bonuses. Online
and hard copy.
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