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Evaluations
Recommended Reading
Evaluations
Sales & Marketing Assessment
1 — Not at all like me
2 — Like me on occasion
3 — Like me most of the time
4 — Like me all the time
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1-2-3-4 |
I know my target market’s burning
problems and issues |
|
I have a detailed marketing plan
with strategies that I follow |
|
I have a laser like focus for my
life goals |
|
I understand people and enjoy working
with others |
|
I understand the special language
of marketing that people respond to best |
|
I have written plans with deadlines
for my major life priorities |
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I believe good marketing make selling
easier |
|
I listen well and understand the
other person’s point of view |
|
I have a burning desire to achieve
and a ‘No’ doesn’t bother me |
|
I ask a prospect in a sales conversation
lots of questions, to better understand their problems |
|
I never get objections when involved
in a sales conversation |
|
I have supreme self-confidence in
my ability to succeed |
|
I can express myself well to both
large and small groups |
|
I live my life with family, career,
health, social and ethical balance |
|
I am accountable for my actions and
results |
|
I have unshakeable determination
to succeed |
|
TOTAL: |
|
60 -64 |
Excellent |
You are well on your way to being
a success |
55 - 59 |
Good |
With additional help, you could achieve
much more |
50 - 54 |
Average |
Do you ever ask yourself ‘is
this worth it?’ If so, you know you have not reached your
full potential |
45 – 49 |
Fair |
Increasing tension and stress is
probably limiting your performance |
44 or less |
Poor |
Let’s talk soon, struggling
isn’t fun |
Recommended Reading
Becoming a Category of One: How Extraordinary Companies Transcend Commodity
and Defy Comparison by Joe Calloway
Bringing Out the Best in People by Aubry Daniels
Built to Last: Successful Habits of Visionary Companies by Jim Collins, Jerry
I. Porras
Business Sense: Exercising Management's Five Freedoms by Dan Thomas
Competitive Strategy: Techniques for Analyzing Industries and Competitors by
Michael Porter
Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage
by Richard Whiteley and Diane Hessan
Every Business is a Growth Business: How Your Company Can Prosper Year After
Year by Ram Charan and Noel Tichy
Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan
Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
It's the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use
Speed as a Competitive Tool in Business by Jason Jennings & Laurence Haughton
Maximum Success : Changing the 12 Behavior Patterns That Keep You From Getting
Ahead by James Waldroop, Ph.D. & Timothy Butler, Ph.D.
The Balanced Scorecard: Translating Strategy into Action by Robert Kaplan and
David Norton
The Business Coach: A Game Plan for the New Work Environment by James Doyle
The End of Advertising as We Know It by Sergio Zyman
The Fifth Discipline by Peter Senge
The Great Game of Business by Jack Stark
The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in
the New Business Environment by Robert S. Kaplan and David P. Norton
Turned On by Dow and Cook
What Customers Value Most by Stanley Brown
Your Marketing Sucks by Mark Stevens
Marketing Plan for the Service Professional
This comprehensive marketing manual contains everything
you need to attract more clients to your professional service business.
The manual includes a 23 chapter text with hands-on action plans, audio
tutorials, articles, marketing discussion group, and many additional bonuses.
Online and hard copy
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